Women's World Cup: A Comparative Analysis of Two Events | how var is changing the game of soccer

Introduction

As a passionate football fan, I vividly recall the exhilaration I felt during the 2019 Women's World Cup. The matches were not only thrilling but also showcased the evolution of women's football on the global stage. To further appreciate the growth of this sport, I decided to compare the 2015 and 2019 Women’s World Cups, focusing on aspects such as attendance, viewership, and technological advancements.

Attendance and Viewership Comparison

When comparing the technological aspects of the two events, it is crucial to note the introduction of Video Assistant Referee (VAR) during the 2019 Women's World Cup. This technology significantly improved officiating accuracy and generated discussions regarding its implications on game strategy and outcomes. Conversely, the 2015 event utilized traditional goal-line technology, which, although effective, lacked the comprehensive oversight provided by VAR. The 2019 World Cup's integration of AI-enhanced goal-line technology further illustrates the evolution of how technology is leveraged to improve the sport, enhancing the overall viewer experience.

Technological Advancements

The 2015 Women's World Cup hosted in Canada attracted an impressive 1.35 million attendees, yet the viewership figures indicate a significant disparity with 26.7 million tuning in for the final match. In contrast, the 2019 event showcased an interesting trend. Although the attendance decreased to 1.12 million, the global viewership soared to 58 million for the final, highlighting a shift in how fans consume sports content. This change indicates that while in-person attendance may have fluctuated, the digital engagement of the audience has markedly increased, a trend that reflects the growing popularity of women’s football.

Economic Impact and Sponsorships

2015 Women's World Cup

Had limited corporate sponsorship but set the stage for future growth.

2019 Women's World Cup

Attracted substantial sponsorships, including global brands, indicating increased investment in women's sports.

The economic impact of these two events demonstrates a marked improvement in the financial landscape of women's football. The 2015 Women's World Cup struggled with sponsorships, which limited its economic footprint. However, by 2019, an array of global brands and sponsors emerged, reflecting a newfound belief in the profitability and marketability of women's sports. This increase in sponsorship and economic involvement not only provided additional resources for the teams but also increased visibility and support for athletes. 

Our Verdict

In conclusion, comparing the 2015 and 2019 Women's World Cups reveals a significant evolution in the sport of women's football. While attendance numbers may suggest a decline, the dramatic increase in viewership underscores the shift towards digital consumption of sports. The introduction of innovative technologies such as VAR during the 2019 event greatly improved the quality of officiating, while the surge in sponsorship demonstrated a growing investment in women's sports. As we anticipate the next Women's World Cup and analyze how technology continues to shape modern football, it is evident that the future looks bright for women's football globally.